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The business card is alive, well and important

Thursday, November 03, 2016 @ 8:00 PM | By Jacqui d’Eon

Marketing can feel like a big burden for smaller firms. But in professional services, it is the connections between people which count and the relationships that develop that sell the services provided.

One of the simplest yet often overlooked marketing tools is the noble business card. In this connected world, it remains one of the most efficient marketing communications devices available. That is why it has both survived and thrived.

The exchange of business cards takes less than a minute. It remains faster than the electronic...