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Industrial design law is tailored to innovation

Thursday, September 15, 2016 @ 8:00 PM | By Jillian Kestler-D'Amours

While industrial design protection in Canada remains a misunderstood and misused area of intellectual property law, companies are increasingly seeing the benefits of using it to safeguard their products, experts say.

“I would expect to see industrial design registrations becoming a larger piece of companies’ intellectual property portfolio,” said John Simpson, a lawyer and registered trademark agent at Shift Law in Toronto.

And that’s “partly because there’s just a growing recognition of the value of intellectual property per se,” he said.

An industrial design refers to...