We use cookies on this site to enable your digital experience. By continuing to use this site, you are agreeing to our cookie policy. close
Focus On
NEW In-House Counsel | Insurance | Intellectual Property | Immigration | Natural Resources | Real Estate | Tax

Medium sized firms need to embrace analytics edge

Thursday, September 01, 2016 @ 8:00 PM | By Ray Pineda

Analytics-driven insights are transforming how companies do business and make key decisions. Today, companies can anticipate who their next 1,000 customers will be. They can identify which customer micro-segments deliver the best margins and long-term growth potential. They can monitor the ebb and flow of customer sentiment in near real time.

And that’s just the start.

Yet many mid-market Canadian companies have yet to embrace analytics. The fact is, now is the perfect time for mid-market firms to embrace analytics and reap the rewards of analytics-driven...