We use cookies on this site to enable your digital experience. By continuing to use this site, you are agreeing to our cookie policy. close
Focus On
NEW In-House Counsel | Insurance | Intellectual Property | Immigration | Natural Resources | Real Estate | Tax

Collaboration adds value when marketing

Thursday, August 11, 2016 @ 8:00 PM | By Sandra Bekhor

There’s a wide range of possibilities between just going where the wind blows and deliberately determining the future of a legal practice.

But are practitioners aware of where they land on this spectrum? If they wanted to take a more active role in shaping the future of the practice, would they meet their goals? If not, could a knowledgeable and experienced marketing consultant make a meaningful difference? And given the murky waters of an unregulated profession, how would one go about making such an assessment?...