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Sponsorships more than just ‘slapping on a logo’

Thursday, March 03, 2016 @ 7:00 PM | By Simon Hally

Sponsorship, a versatile and affordable form of marketing, is used widely but not always wisely by law firms to build awareness and connect with their communities.

Supporting a worthy cause, whether it’s a charity, sports team, event, student group or local non-profit initiative, is a subtle, “feel good” way to promote a business.

It demonstrates social responsibility and highlights what’s best about the firm, and can be particularly effective at reaching a niche market, creating interest among select prospective clients and developing a distinctive brand....