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Thinking about feelings in decisions

Thursday, January 28, 2016 @ 7:00 PM | By Simon Hally

When you have to make a difficult business decision, are you able to detach yourself emotionally from the matter at hand and come to a decision using only logic and reason?

If your answer to that question is “yes” or even “sometimes,” then you are, regrettably, wrong. The human brain is constructed in such a way that our decisions are inextricably linked to our emotions.

When Antonio Damasio, a neuroscientist at the University of Southern California, studied people who had experienced brain injuries that left them...