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NEW In-House Counsel | Insurance | Intellectual Property | Immigration | Natural Resources | Real Estate | Tax

The value behind the personal touch

Thursday, July 09, 2015 @ 8:00 PM | By Grant Cameron

When it comes to building a law practice, the challenge is figuring out how to attract clients. Once the practice is up and running, though, the conundrum is how to keep them.

After all, as the old business adage goes, it’s a lot easier to generate business from repeat customers than to troll for new ones.

So how do you increase customer loyalty and solidify a long-term relationship with existing clients?

According to industry professionals, communication is key. They say it’s imperative that lawyers stay in...