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Media relations isn't marketing, and that's just the first mistake lawyers make | Julius Melnitzer

Friday, March 24, 2017 @ 9:02 AM | By Julius Melnitzer

When it comes to maximizing the benefits of good media relations, many Canadian law firms haven’t quite got it yet.

For those of you who are thinking, “What are you talking about? The profession’s marketing savvy has come a very long way” — you’re making my point.

What a lot of law firms still don’t seem to understand is that marketing and media relations are two distinct arts. Lumping them together is akin to shoving an admiralty lawyer and an entertainment lawyer into the same pigeonhole....