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Lippes Mathias names new chief marketing officer

Wednesday, July 14, 2021 @ 4:12 PM | By John Chunn

 Lippes Mathias announced the promotion of Jennifer L. Greene to chief marketing officer (CMO).

According to the Buffalo, N.Y., firm’s press release, in this firmwide leadership role, Greene will oversee the strategic vision, cross-office co-ordination and administration of the firm’s marketing, business development and communications functions. 

“We are incredibly grateful for and proud of Jen’s years of service to our firm’s sustained growth,” said Kevin Cross, managing partner, Lippes Mathias. “I am confident Jen is the right leader to see us through Lippes’ next evolution of growth in service of our clients’ business legal needs.” 

Greene brings more than 15 years of legal marketing and business development experience to this new role. For the last six years, she has served the firm as director of marketing and business development — developing, supporting and executing the firm’s business development strategies and marketing initiatives. In addition to her role at Lippes Mathias, Greene is a member of both the National Multiple Sclerosis Society’s Upstate New York Chapter’s Board of Trustees as well as the Legal Marketing Association and the Invest Buffalo Niagara Marketing Advisory Group.