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Hi-Tech: Customer relationship management invaluable for gaining, retaining clients | Luigi Benetton

Tuesday, April 18, 2017 @ 2:57 PM | By Luigi Benetton

Does your firm use CRM (customer relationship management) tools? If not you probably should be.

CRM tools help law firms both land future clients and satisfy current ones. Lawyers can use CRMs to improve relationships with both.

“We talk to dental students at universities all the time,” said Michael Carabash, president and founder of DMC Law, a law firm that serves dentists. Many grads want to start or own a practice a few years out of school, so Carabash and his colleagues diligently record information for...