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Be true to self and brand when marketing

Friday, June 09, 2017 @ 1:36 PM | By Jillian Kestler-D’Amours

For Kristine Anderson, the first thing was to understand what sets her law firm apart.

“What’s our message? What are we trying to do for our clients? If we are able to define that and identify it, then we will put it into practice,” said Anderson, a partner at Bales Beall LLP.

Kristine Anderson, Bales Beall LLPExperts agree that zeroing in on your identity and the services you offer as a lawyer or law firm is critical to developing a successful marketing strategy that responds to...