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Boosting business with focused approach

Thursday, February 09, 2017 @ 7:00 PM | By Saul Chernos

As an associate with a medium-size firm Tanya Carlton was able to devote her full attention to serving its strong client base. But when she went solo in the Ottawa suburb of Barrhaven in early 2016 she found herself on the marketing hot seat, casting her net for referrals.

It’s no different from any other business. Whether starting from scratch or maintaining a thriving firm, success depends on attracting and retaining a steady flow of customers. Lawyers are finding their time increasingly torn between meeting client...