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Thinking about design can go a long way

Thursday, February 02, 2017 @ 7:00 PM | By Luigi Benetton

People with heightened design sensibilities will tell you that a law firm’s documents — everything from brochures to business cards to contracts to invoices — create an impression from the moment clients see them.

Paul Cahill, a partner at Will Davidson LLP, has become more sensitive about aesthetics since taking on responsibility for marketing and working alongside the firm’s newly hired marketing director.

“We’ve been trying to raise our public profile,” he explains, “to maximize the persuasiveness and readability of whatever it is we’re trying to...