We use cookies on this site to enable your digital experience. By continuing to use this site, you are agreeing to our cookie policy. close
Focus On
NEW In-House Counsel | Insurance | Intellectual Property | Immigration | Natural Resources | Real Estate | Tax

Sometimes a trademark is too 'successful'

Thursday, January 26, 2017 @ 7:00 PM | By John Schofield

Next time you’re sipping your morning coffee, spare a thought for Bodum, the famous Swiss coffee equipment maker and a hapless victim of brutal trademark genericide. In 1997, the company successfully...