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NEW In-House Counsel | Insurance | Intellectual Property | Immigration | Natural Resources | Real Estate | Tax

Making business development a key priority

Thursday, December 15, 2016 @ 7:00 PM | By Gary Mitchell

The best place to start with business development is to help everyone within your firm understand what it is and define each individual’s role in it.

Many of your lawyers may be surprised to find they are already engaged in some form of business development. It includes everything from client management and service; communication; relationship building (internally and externally); the role of marketing; raising profile (individual lawyers and the firm); hosting events; attending events; speaking at events; writing articles, and so on. Once everyone clearly understands...