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Marketing playing vital role in a growing online world

Thursday, November 10, 2016 @ 7:00 PM | By Sandra Bekhor

The Internet has brought marketing to the forefront for lawyers and other professionals. Social media, blogs, videos, websites…in many ways, everything’s changed.

But, on the other hand, is what the Internet brings to the table really that new? Or is it just an extension of the, albeit lighter, marketing efforts lawyers were already making 20 years ago, whether to secure new files, recruit talent or simply generate exposure?

“I prefer building my personal brand by participating on various boards and going to conferences. I make it...