Focus On

The Coach: Taking the ‘service-first’ approach to marketing | Gary Mitchell

Thursday, July 13, 2017 @ 12:19 PM | By Gary Mitchell

As a lawyer business coach, I am often thought of as someone who only focuses on helping my clients to bring in new clients and build their book of business, or their firm; but there is much more to running a successful business. This column is targeted at the service approach to your business. Service innovation is often thought of as the most important indirect strategy of marketing yourself.

Service first strategy 

The next seven strategies (I call them the lucky seven), are aimed at helping you...