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Hi Tech: Marketing your legal startup | Luigi Benetton

Wednesday, August 02, 2017 @ 1:36 PM | By Luigi Benetton

This is the second article in a two-part series. Part one introduced three legal technology entrepreneurs whose businesses have launch dates between December 2016 and December 2017. Part two discusses the market they face and their plans to succeed.   

Marketing consists of determining what the market wants, developing that thing and selling it. Ottawa’s Colin Lachance, Edmonton’s Barry McMullan and Toronto’s Aaron Wenner, Canadian legal technology entrepreneurs all, are part of the target market for their products, so they’re using their industry knowledge to structure their...