Focus On

New name for Fasken Martineau

Friday, December 01, 2017 @ 11:48 AM | By Carolyn Gruske

While its official business name hasn't changed, Fasken Martineau DuMoulin LLP, has a new brand and a new identity.

The firm has decided to use a shortened version of its name as its go-to-market strategy.

“We have made the decision to change our name from Fasken Martineau to Fasken. We know that many of our clients refer to us as Fasken and therefore we have made this change officially,” the firm wrote in a statement announcing the change.

As part of its rebranding efforts, the firm also updated its logo, which it describes as having “a font that is unique to us, new colours and a modern identity,” and launched an updated website, which it said is easier to navigate.

“Our clients are the core of our business. We are committed to providing them excellent, innovative, practical and cost effective legal services,” said firm managing partner Peter Feldberg, in the same statement.

“Our new site ensures a better experience for our clients — making navigation to the information of interest to them quicker and easier.”