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William Shatner and the tort of appropriation of personality

Wednesday, December 13, 2017 @ 8:54 AM | By Dan Pollack

William Shatner has objected to the unauthorized use of his name and image to promote a condominium project in Hamilton in a case that if litigated, could shed light on a rarely addressed cause of action.

Television City is a $360 million condo project by Lamb Development in downtown Hamilton. The project site is the office for CHCH-TV, hence the “Television City” moniker. This also apparently inspired the developer to name the units after famous TV personalities, including Lucille Ball, Bob Barker, Jay Leno, Mr. T.,...