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The surprising owners of ‘Steve Jobs’ trademark rights in Europe

Tuesday, January 30, 2018 @ 8:56 AM | By Dan Pollack

Vincenzo and Giacomo Barbato, clothier brothers from Naples, Italy, are the unlikely owners of the EU trademark for “Steve Jobs” and a related logo after a legal battle with Apple ended with the tech giant losing its opposition to the marks in the European Union Intellectual Property Office.

In 2012, the Barbato brothers were looking for a catchy name for their new clothing company when they surprisingly discovered that Apple had never trademarked its co-founder’s name. They proceeded to not only register the name, but also...