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Using social media like LinkedIn to grow your practice | Kim McLaughlin

Monday, June 11, 2018 @ 9:07 AM | By Kim McLaughlin

Law firms are traditionally skeptical of social media. Well-intentioned but inconsistent forays into the land of Facebook and Instagram may yield few results and reflect badly on the firm. It’s no surprise then that many lawyers leave social media alone.

But ignoring something like LinkedIn is akin to throwing out the baby with the bathwater. LinkedIn is an effective network for expanding B2B businesses, and its userbase is perfectly suited to lawyers looking to build their practice area and to larger firms looking to enhance their...