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CIVIL PROCEDURE - Class or representative actions - Definition of class

Friday, June 01, 2018 @ 8:43 AM  

Appeal by the plaintiff from an order dismissing his application to certify his action as a class proceeding. The appellant alleged that the respondents falsely marketed their product, Cold Fx, as capable of providing relief from cold and flu symptoms. He argued that the product had no beneficial effects when taken at the onset of a cold or flu, and that the false claims made by the respondents induced consumers to purchase the product. Cold Fx was sold in a variety of formats during the proposed...