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Stop commoditizing real estate law | Sandra Bekhor

Monday, July 30, 2018 @ 9:01 AM | By Sandra Bekhor

“Lowest cost guaranteed.” “Call now to get $100 off.” “Competitive legal fees.” “Affordable legal services.”

That's what you get when you search for a real estate lawyer in Toronto.

What’s more, these aren’t just organic search results. These are Google Adwords. That means lawyers are paying (quite the hefty fee) to get these advertisements out there.

That’s not to say that they don’t work. They may indeed drive inquiries. But is that a sustainable way to market your practice? Today, your offer might be attractive. Tomorrow another...