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Technology and cannabis branding: The ‘Entourage Effect’

Thursday, May 24, 2018 @ 9:45 AM | By David Wood

Our previous articles explored diversification of products and licences under the Cannabis Act when Bill C-45 comes into effect. Brands will be defined within significant regulatory restrictions on labelling, packaging and advertising. Product diversification, including new dosage forms of dried cannabis (pre-rolls and vaporization pods) and new forms of cannabis (edibles and concentrates), provides a matrix of different forms of cannabis with varying levels of delta-9-tetrahydrocannabinol (THC) and cannabidiol (CBD).

Combined with split medical and adult use markets, this product matrix allows for synergy between technology...