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Common social media traps for law firms | Kim McLaughlin

Friday, July 13, 2018 @ 8:38 AM | By Kim McLaughlin

I often hear the refrain “social media doesn’t work for lawyers” or “we tried it in 2016 and it didn’t do anything for us.”

Law firms often have a tough time with social media, and it comes down to four common traps that lead to underwhelming results. Here they are.

 

No strategy

It’s hard to be successful on any marketing platform without a defined set of objectives. When lawyers say they want to be on social media, my first question is “why?” Different lawyers need...